Save the Lake Serene Trail

The Lake Serene Trail is an iconic and beloved Seattle-area hike. When a timber company threatened to log along the trail, a grassroots campaign launched to protect it. We inspired 700 donors to raise $360,000 in less than three months. It was enough to buy the section of the trail in jeopardy. Together, we saved the Lake Serene Trail!

I helped create this successful campaign. It blended a digital marketing campaign with traditional fundraising and public relations outreach. I wrote and directed strategy for print and web assets, advertisements, social media and emails.